franchising
Entrepreneurship (verb) : to engage, to tackle, to accept, to commence, to begin,
try, stake, undertake, venture.
Franchising is an intensive form of cooperation between the franchisor and independent entrepreneurs.
One party (the franchisor Cees & Co Franchise BV) makes a complete business concept, the Cees & Co formula, available to the other party (the franchise partner).
Franchise at Cees & Co
BCees & Co opted for a decentralized structure in the form of franchising. A very important motivation for this is the fact that the success of Cees & Co is determined by the entrepreneur himself. He or she lives in the work area and is therefore well acquainted with it. This makes setting up the location a lot easier and more quickly successful, because existing contacts and knowledge of the environmental factors can be used.
Cees & Co has opted for a full franchise partnership. This is to guarantee a uniform image towards the market. For you as a franchisee, this means that you must comply with, among other things, the product range provisions, the uniformity and quality of the service and the promotion policy. By arranging a number of things centrally, you immediately benefit. This allows you to work much more efficiently without losing your individual identity and independence.
Self-employment is mainly expressed in:
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The quality of your service
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Customer advice
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Your local promotion
In an individual franchise agreement and linked to this Cees & Co handbook, the rights and obligations are yours asfranchising partnerorganized. The franchisor is leading in the further development of the formula. By means of structural consultation with the franchise management, you can contribute to the policy, share best practices from the shop floor and come up with innovative ideas in order to take the formula further and further together.
The Cees & Co formula
We are happy to share the working method that we as a team have developed and refined in recent years with other ambitious and driven entrepreneurs. You as an entrepreneur are locally present, you have a bond with your customers, you have a passion for working with dogs. This, combined with a strong franchise concept with a complete range, good purchasing channels, a good system and online findability, is a good and solid basis for joint success.
For now and in the future.
Why franchise?
As a franchise partner, you enter into a contract with the owner, the franchisor, of an existing concept. You will be given the space to build your own business under the name of the franchisor. You pay the franchisor a fee for this, also known as an entrance fee.
Franchising makes it possible to combine two important forces:
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An organization with knowledge, skills and experience in the field of providing a healthy dog walking service.
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The power of local involvement, knowledge of the market and local entrepreneurship
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The local entrepreneur can focus on what he/she is good at: helping customers and dealing with day-to-day business operations.
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The central organization can remain small and focus well on the further development of the concept, which benefits everyone.
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Franchising makes it possible to grow relatively quickly without compromising the uniformity of the concept.
Formula components
The Cees & Co formula consists of the following components:
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Use of one common brand and trade name (Cees & Co)
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Uniform application of the Cees & Co exploitation concept
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Franchisor support in the following areas:
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Development, management and monitoring of the formula
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Training and education
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Individual guidance
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Product Range
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Promotion
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Automation
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Administration
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Consultation and exchange of experience
Tasks central organization
Franchise management
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Monitor sales, costs and returns
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Regular visits to the franchise location
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Check on the application of the formula by franchise partners
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Design and coordination training and education program
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Setting up and maintaining company comparison
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Franchise consultation coordination
Expansion
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Recruitment and selection of franchise partners
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Support with location search
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Support in financing franchise partners
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Assistance with the start-up of new franchise partners
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Purchasing and assortment determination
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Make an inventory of local wishes
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Establish assortment
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Check on franchise partner orders
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Inventory management total organization
PR/Advertising and Promotion
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Relationship management actions
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Development of house style
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Application of centrally developed folders, formats
IT and administration
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Controlling franchise organization
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Manage national cash register and inventory management system
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​Taken franchisth partner
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Apply Cees & Co formula
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Operational management including management of personnel
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Local marketing
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Achieving revenue growth and healthy returns
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Loyal participation in the formula
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Delivery of management information
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Feedback on practical experience, best practices and customer experiences